ABOUT ME
I’m Masaki HARUTA, a product designer with 8 years of experience in SaaS products. I specialize in user research and fostering collaboration across disciplines. Driven by a passion for improving user experiences through thoughtful problem-solving.
If I'm not designing, I brew and drink coffee ☕️
Work history
Flatt Security, Product Designer
Current
- Designing a trusted cybersecurity copilot.
freee, Global Design Manager
2023.Jan - 2024.Sep
- Led a team of 6 designers, setting achievable yet challenging goals to foster growth and align with the product's OKRs. Provided actionable feedback to help members excel in their responsibilities.
Conducted design research to uncover new opportunities for the company’s growth, collaborating with business and product owners to shape the product roadmap.
freee, Senior Product Designer
2021.Oct - 2022.Dec
- Implemented multilingual support for the freee HR iOS App, proposing the initiative to the business owner and product manager, coordinating efforts with three engineers, and contributing directly as a designer.
Took on the dual role of designer and project manager for a bookkeeping service, collaborating with product managers, engineers, and QA testers.
Conducted pricing and feature research to adapt the tax filing function for business owners, originally designed for accounting firms. Facilitated workshops to help engineers and product managers build user empathy. Redesigned the dashboard to enhance decision-making for small business owners.
freee, Product Designer
2016.Apr - 2021.Sep
- Designed tax return software tailored for tax accountants.
Conducted usability testing to identify and analyze issues, implementing improvements to enhance user engagement and overall experience.
Side Projects
LIGHT UP COFFEE, Designer
2020.Feb - Current
- Designed and developed websites and e-commerce platforms. Designed store introduction booklets. Designed and implemented landing pages for new product showcase websites.Go to Site
Koganeyu, Web Designer
2020.Aug - 2021.Aug
- Designed and implemented the official website using Studio.Go to Site
Other Experience
Spectrum Tokyo Festical 2024, Coffee Staff
2024.Dec
- As a coffee experience owner, we served 200 hand-drip coffees in the café space and 400 coffees in main stage.Managed budgeting, procurement, staff supervision, and experience design for the coffee department.
Design Matters Tokyo 24, Coffee Staff
2024.Jun
- As a coffee experience owner, we served 400 coffees for 2days.Managed budgeting, procurement, staff supervision, and experience design for the coffee department.